Men, we got your pants
lululemon’s biggest men’s campaign makes it to Sunday Night Football.
Once men try on lululemon ABC pants, they’re brand converts for life — and they’ll tell everyone they know.
Our “Men, we got your pants” campaign shows exactly how men share the most valuable information they get.
It ran on linear TV during SportsCenter, NFL Countdown, Sunday Night Football and Monday Night Football, with 24.3 million viewers tuned in for Sunday Night Football.
The national campaign was also featured in 109 stores across North America.
Ambassadors
To ensure we got men’s attention, we featured their past and present icons: DK Metcalf, Wayne Gretzky, Casey Neistat, Matt James, and Sean Payton.
Visuals
Social
Credits:
Concept: Mike Lomano, Michael Lopez
Associate Creative Director: Paz Molina
Design Director: Irwin Matutina
Group Creative Director: Nina Mourin
Chief Creative Office: Shu Ong
Director: Sam Pilling