Feels Like Uggs
First Global “Comeback” Campaign
As part of the team that won the pitch work for the brand platform “Feels Like Ugg”, our goal was to show how interconnected today's youth generation is. It’s their superpower. They find borderless ways to feel safe, heard, and above all, comfortable in their individuality.
That welcoming, confident feeling is what “Feels Like Uggs” is all about, and synonymous to slipping on a pair of the cozziest boots in the world.
The Ambassadors
We tapped a diverse, influential crowd, like Alex Consani, HANNI, Karabo Poppy Moletsane, Leah Dou, Phil Oh, Precious Lee and Young Mazino, for an international kiki to show the attitude of feeling good from the inside-out looks like.
Visual Identity
Shot in Seoul, South Korea, aka the epicenter of today’s borderless youth culture.
Social
Uggs is now a legacy brand, so why not use social to show how our models make the iconic boot their own?
Credits
GCD: Nina Mourin
Chief Creative Officer: Shu Hung
Director: We Are From L.A
Photographer:Samuel Bradley