Hi! I’m Nina, an award-winning freelance Executive Creative Director, copy, specializing in culture and multimedia, and based in New York City.

I’m here to say out loud what culture wants to hear through sophisticated, thought-provoking, refreshingly relatable work. My goal is to elevate brands and like-minded companies into today’s cultural stratosphere through unconventional touchpoints and purposeful stories people actually care about. 

Some of my current contributions include:

a very public, award-winning ode to female masturbation;

turning heritage paint brand Benjamin Moore into a hype capsule collection;

getting A$AP Ferg to deem a start-up, cruelty-free brand worthy enough for his Jet Lag video;

debunking everything from ageism to mental health, and all things toxic masculinity;

forging friendships to fight AIDS with Waris Ahluwalia;

providing financial independence and social mobility to bright, young black and brown minds through the power of code;

making sure everyone from Messi to Katy Perry were all in;

spotlighting Indian music on the world stage;

and so much more.

My street creds also include a freelance publishing and film work, despite Google thinking I’m a socialite.

I’m here for Culture, and for contemporary advertising to play a more meaningful role in it.