Benjamin Moore x M@rket

When the Benjamin Moore suits hit us up to make “cool merch”, we were like, nah, let us turn you into a cultural brand. BMC is basically sitting on a gold mine, and had the heritage, irony and normcore aesthetic many brands wished they had in order to legitimately play in the hype space.

Inspiration

The inspiration was the contractors, their reality and their integrity. We created a collection around pieces with functionality painters relied on, while telling a deeper story about their craftsmanship through thoughtful paint splatters and BMC color naming convention.

The Collab Collection

The Clout

To cut a long budget story short, we ended up partnering with MaⓇket to produce the collection, sell the brand to a wider audience, and ultimately, create a true moment in culture. And we did.

We got press from fashion giants like WWD, Juxtapoz, and Ballerstatus, but also street cred in the hype world with items being sold on StockX.