Friends Fight
ALDO collabs with Warris Alhuwalia for the most meaningful friendship bracelet
In order to revive its infamous ALDO FIGHTS AIDS campaign from the 90’s, we partnered with Waris Ahluwalia, NYC tastemaker and jeweler of Waris Loves you, to create a collection of friendship bracelets and raise proceeds for a great cause. We tapped Terry Richardson, and an all-star cast of models to face the campaign, and every friend we have from celebrity to insta-follower to "fight" with us.
Campaign
This global campaign overhauled every medium from OOH to print, social conversations and engagements, brand partnerships and events at The Strand East Village in NYC with performances by indie band Wild Belle. Needless to say, we rallied a whole generation behind an important cause to make a difference for our future.
Credits
CCO: Douglas Bensadoun
Creative Director: Reanna Evoy
Art Director: Rebecca Chriqui
Marketing Manager: Catherine Sabourin
Copy: Nina Mourin