Give Me ALDO
ALDO gets a brand voice
At this point in time, ALDO had already been known for its striking visuals. There was a missed opportunity in brand messaging, and a new one for developing a brand voice.
With “Give Me ALDO”, we opened the conversation with our very large fan base, and the floodgates for UGC content -- a first for the brand. It was also a great way to introduce story-telling through product launches, like “Give Me The Kristina”.
In the end, our F/W launch campaign was a Clio Awards Fashion & Beauty finalist.
All-Star Cast
Big-time models Lindsey Wixon, Mengyao Ming, Jessica Stam, Jourdan Dunn and more were the face of this global campaign, all shot by Terry Richardson.
Fashion Films — but fun.
OOH
Spring/ Summer
Credits
CCO: Douglas Bensadoun
Creative Director: Reanna Evoy
Art Director: Rebecca Chriqui
Marketing Manager: Catherine Sabourin
Copy: Nina Mourin