Get Into It
lululemon’s biggest leggings launch
lululemon’s leggings unlock the flow between you and your calling. And with many styles (that look exactly the same) designed specifically for running, training and yoga, there is only one global ambassador that can prove their unique efficacy.
Leylah Fernandez, Tennis Olympian and Champion of 4 WTA titles, does all those things in the name of tennis. The stronger she gets physically, the stronger she gets mentally— and the more in flow she is on and off the court.
The Films
She runs to meditate, trains to get her mind right, warrior poses to strengthen her body. All for tennis.
Visual Identity
To show each legging franchise has its own purpose, we associated each modality with a different time of day, all while uniformingly living under the same brand platform.
Social
Viz ID keeps things cohesive, but we used social to prove that these similar leggings do different things.
Credits
Group Creative Director: Nina Mourin
Creative team: Nora, Paz, Lorena Saldaña and Lian Van Oorst
Design Director: Felipe Yamaoka
Film Directors: Pip & Lib
Production: Grand Crew
Photographer: Pim Rinkes