Care To Join?
little brand got major creative props in the big leagues
“Cruelty-Free” as a USP can only take a brand so far, so we examined it through another lens. To us, “anti-cruelty”, in a broader sense, steps outside of animal abuse in fashion.
So we developed “Care Stories”; a 360 integrated campaign dedicated to spotlighting purpose-driven advocates who carved a safe space in culture as a result of social intolerance. No matter who you are, NOIZE has your back.
The “Care” Givers
In this series, we highlighted three women who haphazardly created a collective and safe space for others to debunk body image, mental illness and ageism. These are the stories of Phoebe Pojo of Models That Eat, Elyse Fox of Sad Girls Club, Simone Silverman of The Silver Women.
Films
Their stories translated into three mini-films, diving us into their values and how Noize supports their cause.
The best part? Thanks to us, this little brand got major creative props up there with big brands in the big leagues.
The Ads
For wider reach on social, we added more “care-givers” to the mix for a wider range in social causes.
The Editorials
The campaign provided endless content, but more so, turned audiences into loyalists thanks to our clear and consistent messaging and identity. This campaign also carries the brand through the pandemic. Without this new notoriety, it would have never survived.
Credits
Creative Direction & Art Direction: Jessica Saesue & Nina Mourin
Photographer & Director: Roxana Bazgoneh