Get Into It

lululemon’s biggest brand platform ever

Lululemon’s notorious bottoms are designed to support us in moving mindfully without any distractions. The more we follow what love and stretch our limits, the more we unlock our truest, most confident selves.

This global 360 campaign featured films and photography for all markets, visual identity and toolkit for markets, social-first videos, content inspiration, and in-store signage.

Ambassadors

To show off the most iconic bottoms the brand has to offer, we picked four ambassadors across wildly different modalities – and wildly different personalities – to bring fun and brightness to the sea of sameness that is the athleisure world.

Visual Identity

We served editorialized fun across film, print and social – and even planted a few easter eggs along the way. 🐥

In-store

This campaign was a 180 for the brand — and their most impactful global campaign to date. From US and Canada to Europe and AMEA, this Gen-Z focused optimism and playfulness converted a whole new (and vital) audience — surpassed projected sales in its first week.

PR Event

This campaign was a massive success, also thanks to the PR activation “Dupe Swap” where people could swap their dupes for a new pair of Aligns at Century City Mall in Los Angeles. Tons of press and coverage. Massive turnout.

“The ‘Dupe Swap’ was a genius move by lululemon,” wrote Liza Amlani, principal at Retail Strategy Group. “The brand proved that there is more than one way to engage with a customer and it’s important to meet them how and where they want to shop.” Their words.

Social

We kept the theme of fun going by having our ambassadors initiate a UGC challenge inviting them to get into the lululemon bottoms via a TikTok Duet. Our TikTok-first content brought in a new audience for the brand too.