Acne is so passe

Vichy’s first-ever “millennial” campaign

Let’s face it: the only thing Millennials have to be (not so) proud of is handing narcissism down to Gen-Z.

We’ve barely scrapped the surface of adulthood that we’re already complaining how kids today “will never know the struggle.”

This campaign taps into our obsession with vanity, misplaced nostalgia, and basically all things us. It also proves how acne is better left in the past and forgotten—along with everything else Millennial.