The “Almost” Aired Spot
This film almost made it in our Lululemon “Strength To Be” campaign, but died once in the edit. Clients felt John Joseph was “too hard core”.
Of course he’s hardcore. He’s the lead singer of a thrash punk band. Pretty sure we knew that in casting, filming and a million rounds of editing.
The “Almost” Brand Film
Our Good For You platform was meant to launch with a brand film, which died in the edit room. In fear that “America isn’t ready” in 2020, the CMO shut down a film that could’ve trailblazer a sex-forward society.
The “Almost” Pitch Win
In 2021, right when the world was emerging from the pandemic, Tom Ford wanted to promote Fucking Fabulous to Gen-Z, so we devised a campaign that would celebrate this big moment.
“Vaxxed, Waxxed and Fucking Fabulous” becomes the bold energy we step into IRL and on TikTok now that we’re free from lockdown. This work won the pitch, but they had to deprioritize the fragrance for another one. This campaign could’ve been BIG.