The Almosts
As in, a collection of campaign platforms culture almost got to cherish.
Can the brand that made pimple patches cool be the first to make efficacy cool? Introducing FUN WORKS, a campaign platform proving the more fun the outlook, the more effective the patch.
Art: Elisabeth Ferraro
Motorola needs a comeback, not a campaign. In ICONS NEVER DIE, we revive Motorola’s RAZR legacy right where it left off.
Art: Jen Lu
Can Bumble turn dating burnout into dating belief? In YOUR INVITATION TO GROW, Bumble helps turn every date into an opportunity for self-growth.
Art: Jen Lu
Seed set the record straight on a healthy gut microbiome. Can they do the same for vaginal microbiome, a little known ecosystem needing a health check.
With AWAKEN YOUR POWER, Seed proves that a restored vaginal microbiome clears the channel pathways in the womb to our inner-power.
Art: Jen Lu
Michiru Hair Care, backed by Unilever, is a brand rooted in Japanese tradition. Knowing women in th western world seek advice in isolation, why not unify women across the world through the ancient feminine ritual of sharing wisdom?
Art: Jen Lu
Stella McCartney is a pioneer in fashion. She’s mastered plant-based materials into high-luxury that’s cruelty-free. Behind her red-carpet, celebrity narrative, Gen-Z isn’t aware of these values. If they knew her depth, she’d be the biggest brand in the world. “That’s So Stella” is the bold affirmation that Ms. McCartney is the truest powerhouse leading positive change in fashion and in the world.
This film almost made it in our Lululemon “Strength To Be” campaign, but died once in the edit. Clients felt John Joseph was “too hard core”. Of course he’s hardcore. He’s the lead singer of a thrash punk band. Pretty sure we knew that in casting, filming and a million rounds of editing.
In 2021, right when the world was emerging from the pandemic, Tom Ford wanted to promote Fucking Fabulous to Gen-Z, so we devised a campaign that would celebrate this big moment. “Vaxxed, Waxxed and Fucking Fabulous” becomes the bold energy we step into IRL and on TikTok now that we’re free from lockdown. This work won the pitch, but they had to deprioritize the fragrance for another one. This campaign could’ve been BIG.
Our Good For You platform was meant to launch with a brand film, which died in the edit room. In fear that “America isn’t ready” in 2020, the CMO shut down a film that could’ve trailblazer a sex-forward society.