At this point in time, ALDO had already been known for its striking visuals. There was a missed opportunity in brand messaging, and a new one for developing a brand voice.

With “Give Me ALDO”, we opened the conversation with our very large fan base, and the floodgates for UGC content -- a first for the brand. It was also a great way to introduce story-telling through product launches, like “Give Me The Kristina”. In the end, our F/W launch campaign was a Clio Awards Fashion & Beauty finalist.