Break Up With Your Moisturizer

One thing we can all agree on is that the guy you wanted in your twenties is far from the man you want in your thirties. Problem is, it takes a little time to come to terms with the fact that what you tolerated before just isn’t working for you anymore. Even if you were happy once upon a time, you feel unfulfilled now, like maybe something better is out there. That’s because there is. And before you know it, you’re ready to do what’s best for yourself.

Same goes with your skin. It’s time to break up with your moisturizer: it’s basic and isn’t doing much for you anymore. You need to snap out of it, and move on. Your skin deserves better, and its newly acknowledged set of needs satisfied.

With a comparison so real and honest, no wonder we doubled Idealia’s predicted sales. NBD, just another day at the office.

CREDITS:

Creative direction, script, copy, characters, story editing: Nina Mourin

Concept: Elisa-Maude Tremblay and Nina Mourin (Publicis)

Art Direction, character and set design conceptualization: Elisa-Maude Tremblay

Director and Editor: Yan Giroux

Production: 401

Previous
Previous

Vichy Clear Skin First

Next
Next

Give Me ALDO