Our Get Into It platform serves as an invitation into the product through the celebration of movement in unconventional lifestyle sports. 

For shorts, “Get into it” also meant something youcould excitedly get behind, like the confidence boost that comes from trying new sweaty activities outside your comfort zone. Inspired by “sports” trending on social, we tapped our famous ambassadors, such as Matt James (marathon runner and ex-tv star of The Bachelor) to try calisthenics, boxer Sydney Miller to double dutch, and fitness trainer Bebe Ding to have a go at pickle ball to truly make this below-the-line campaign fun and social-first.