We created NOIZE’s first-ever brand campaign.
“Cruelty-Free” as a USP can only take a brand so far, so we examined it through another lens. To us, “anti-cruelty”, in a broader sense, steps outside of animal abuse in fashion.
So we developed “Care Stories”; a 360 integrated campaign dedicated to spotlighting purpose-driven advocates who carved a space in culture to represent themselves as a result of social intolerance.
In this series, we highlighted three women who haphazardly created a collective and safe space for others to debunk body image, mental illness and ageism.
Their stories translated into three mini-films each highlighting our collective heads in Youtube pre-rolls, sponsored social media posts, editorial spread, newsletters and story-telling on our home page.
The best part? Thanks to us, this little brand got major creative props up there with big brands in the big leagues.
Credits:
Creative Direction & Art Direction: Jessica Saesue & Nina Mourin
Photographer & Director: Roxana Bazgoneh