OLV, SOCIAL
GET INTO IT
lululemon’s biggest leggings launch
lululemon’s leggings unlock the flow between you and your calling. And with many styles (that look exactly the same) designed specifically for running, training and yoga, there is only one global ambassador that can prove their efficacy.
Leylah Fernandez, Tennis Olympian and Champion of 4 WTA titles, does all those things in the name of tennis. The stronger she gets physically, the stronger she gets mentally— and the more in flow she is on and off the court.
Flow states
She runs to meditate, trains to get her mind right, warrior poses to strengthen her body. All for tennis.
The leggings look the same, tho.
Let social prove the difference.
Credits
Group Creative Director: Nina Mourin
Creative team: Nora, Paz, Lorena Saldaña and Lian Van Oorst
Design Director: Felipe Yamaoka
Film Directors: Pip & Lib
Production: Grand Crew
Photographer: Pim Rinkes
