lululemon is not perceived as a brand for Men. But once men try on lululemon ABC pants, they’re brand converts for life — and they’ll tell everyone they know.

That’s a fact; bros will be bros. Our “Men, we got your pants” campaign shows exactly how men share the most valuable information they get. 

To ensure we got men’s attention, we featured their past and present icons: DK Metcalf, Wayne Gretzky, Casey Neistat, Matt James, and Sean Payton, and ran on linear TV during SportsCenter, NFL Countdown, Sunday Night Football and Monday Night Football, with 24.3 million viewers tuned in for Sunday Night Football.

The national campaign was also featured in 109 stores across North America.