LULULEMON

GET INTO IT

lululemon Bottoms were designed for mindful movement; a concept where comfort and flexibility support our infinite expressions of wellbeing without any distractions.

This global campaign proves that the more we do what we love and stretch our limits the way we’re meant to, the more we unlock our truest, most confident selves.

To show off the most iconic bottoms the brand has to offer, we picked four ambassadors across wildly different modalities – with wildly different personalities – to bring fun and brightness to the athleisure world that’s been serious and overly the same. We served editorialized fun across film, print and social – and even planted a few easter eggs along the way.

This campaign was a 180 for the brand — and their most impactful global campaign to date. From US and Canada to Europe and AMEA, this Gen-Z focused optimism and playfulness converted a whole new (and vital) audience — surpassed projected sales in its first week.

This campaign was a massive success, also thanks to the PR campaign “Dupe Swap” where people could swap their dupes for a new pair of Aligns at Century City Mall in Los Angeles. Tons of press and coverage. Massive turnout.

“The ‘Dupe Swap’ was a genius move by lululemon,” wrote Liza Amlani, principal at Retail Strategy Group. “The brand proved that there is more than one way to engage with a customer and it’s important to meet them how and where they want to shop.” Their words.

Here’s a glimpse inside.