Outshine Gold
Lululemon seized the epic opportunity to spotlight how Team Canada’s elite athletes are more than Olympians– they’re true Canadians.
Their Canadian values are the secret behind how they show up for the world’s most important sports event, their team and themselves – and something the entire country together can rally behind.
In this global 360 campaign, “Outshine Gold”, lululemon proves Team Canada’s athletes mental and physical abilities shine brighter than any medal.
Ambassadors
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Visual Identity
In-Store
Social
This moment was major, and content needed to be planned and maximized, from Kit reveal, unboxings and try-on hauls, and engagement throughout the games. Our content was featured on Team Canada’s socials, as well as the Olympics and Para-Olympics, and our athlete ambassador socials. Engagement was lit.
Credits
GCD: Nina Mourin
Design Director: Felipe Yamaoka
Creative Team: Teddy Miller, Luiz Guimaraes, Lorena Saldana, Sam Ladoucer, Ray Cheung
Film Director: Loren Denis
Production: Superprime
Photographer: Emily Lipson