Feels Like Uggs

As part of the team that won the pitch work for the brand platform “Feels Like Ugg”, our goal was to show how interconnected today's youth generation is. It’s their superpower. They find ways to feel safe, feel heard, and above all, feel comfortable in their individuality. That welcoming, confident feeling is what “Feels Like Uggs” is all about, and synonymous to slipping on a pair of the cozziest boots in the world.

To bring this comeback campaign to life, we taped a global roster of ambassadors, such as Alex Consani, HANNI, Karabo Poppy Moletsane, Leah Dou, Phil Oh, Precious Lee and Young Mazino, and jet-set the diverse group of friends to Seoul for an international kiki.