Clear Skin First.

Look, if Millennials are going to pollute our newsfeed with their #MakeupGoals, the least they can do is get them right. And that starts with clear skin. Good luck slaying that contour with acne bumps overshadowing your highlighter, sweetie. SMH.

Enter Normaderm, Vichy’s anti-acne skin care line. Basically, it’s the secret weapon for cheating life, because the smoother canvas, the hotter the look. That’s why we’ve given Normaderm new meaning: the primer’s primer, aka the most crucial step in every Millennial’s now flawless makeup routine. You’re welcome.

CREDITS:

Creative Direction, script, copy, characters, story editing: Nina Mourin 

Concept: Elisa-Maude Tremblay and Nina Mourin (Publicis)

Art Direction, character and set design conceptualization: Elisa-Maude Tremblay

Director and Editor: Yan Giroux

Production: 401

Previous
Previous

Vichy Outsmart Acne

Next
Next

Vichy Break Up With Your Moisturizer