Clear Skin First.
Look, if Millennials are going to pollute our newsfeed with their #MakeupGoals, the least they can do is get them right. And that starts with clear skin. Good luck slaying that contour with acne bumps overshadowing your highlighter, sweetie. SMH.
Enter Normaderm, Vichy’s anti-acne skin care line. Basically, it’s the secret weapon for cheating life, because the smoother canvas, the hotter the look. That’s why we’ve given Normaderm new meaning: the primer’s primer, aka the most crucial step in every Millennial’s now flawless makeup routine. You’re welcome.
CREDITS:
Creative Direction, script, copy, characters, story editing: Nina Mourin
Concept: Elisa-Maude Tremblay and Nina Mourin (Publicis)
Art Direction, character and set design conceptualization: Elisa-Maude Tremblay
Director and Editor: Yan Giroux
Production: 401
